小安东尼·罗伯茨. has followed his own roadmap to success. 网络营销(现在称为 数字营销) master’s grad made waves in his previous job at NASCAR, where he was featured by the company on Fox in a Black History Month 视频亮点 for his work as an Employee Ambassador for the NASCAR Foundation and his role as the chair of NASCAR’s African-American employee resource group. He also earned The Rising Star Award for the Daytona Beach 新闻-Journal’s "40 Under 40" list. 那些专业荣誉, coupled with a tenacity that kept him looking for his next role, helped him land a newly created job as the 数字营销 Manager for Shoe Carnival.

Anthony grew up in Daytona Beach, Florida, and got his bachelor’s degree in Marketing in 2009. He started pursuing his master’s degree at 满帆 just six months later. The degree’s online format allowed him to continue working full time while he advanced his education. 毕业后, he took on various roles in general marketing, 社交媒体, and brand management while also advancing from entry to mid-level management. He started working as a 数字营销 Manager for NASCAR in 2018.

在纳斯卡, Anthony focused on track website content monetization plans, database and email marketing management, and developing other marketing campaigns to support events on 社交媒体, 付费搜索, 和显示. 除了入选“40岁以下40人”之外, Anthony won a top Rising Star award from the Daytona Beach 新闻-Journal as well as an industry innovator award for a successful interactive email campaign he created. Those acknowledgements caught the attention of Shoe Carnival’s corporate branch. The company hired him as their 数字营销 Manager earlier this year.

Anthony tackles 社交媒体 campaigns, 写博客, 搜索引擎优化, 联盟营销活动, 还有更多的鞋子嘉年华. He also works on managing contests and sweepstakes as well as grassroots marketing initiatives to support local stores. He’s particularly focused on targeted 社交媒体 和显示 ads and helping the company blaze new trails on popular platforms: Shoe Carnival now has influencers on Instagram and TikTok because of Anthony. He also helped the company launch its presence on TikTok and get verified.

Anthony loves the diverse responsibilities that he gets to tackle at his new role. “I work on so many different innovative things. I think the best part about my role is I'm able to fail fast or try things out,” he says. “[The job] allows me to utilize my creativity and figure things out. And generally, I'm blessed with the support that says, ‘just go.’” Anthony is excited to see what his job throws at him next. He thinks that current 满帆 students can find their own dream roles if they’re willing to take initiative.

“A lot of my roles, I had to leave organizations because I couldn't get my boss’s job. If I can’t get my boss’s job, where do I go? 我觉得有点停滞不前…在这里, I'm feeling more appreciative because they made the role, 他们支付了搬迁费用, they gave me a team and hopefully next year my team will be expanding. If you are always looking for someone else to tell you what's next for you, what's next in your position or your role without you driving that direction, 行不通的. Take charge and chart the path of your own career.”